Official Calendar
Five days of runway shows, presentations, and collection appointments across the founding week.
In developmentFounding season in development
Applications now open
Apply01 / The inaugural edition
02
The proposition
American fashion has never belonged to one coast.
is being built as a national stage for the designers, makers, buyers, media, and cultural forces shaping what American fashion becomes next.
Runway is only the beginning. The founding program will connect creative expression with meaningful industry opportunity—across categories, communities, and cities.
03 / Program
What's taking shape
A focused platform inspired by the best global fashion weeks and designed for the breadth of American fashion.
Designer Platform
A curated mix of established houses, independent labels, and emerging American talent.
In developmentIndustry Exchange
Buyer discovery, press access, private previews, and conversations that move business forward.
In developmentCitywide Culture
Fashion in dialogue with music, art, food, film, and the creative life of the host city.
In development
Our point of view
Built for the people who make the clothes—and the business around them.
Creative ambition. Commercial connection. Cultural impact.
04 / Participate
Take your place in the founding season.
For participants
Bring your talent, platform, venue, or transportation resources.
For designers, models, photographers, DJs, volunteers, press, venues, transport partners, and more.Apply for selection ↗For sponsors
Build cultural relevance around American fashion's next chapter.
For brands and partners ready to pledge support and activate with the platform.Apply for sponsorship ↗05 / Founding notes
From the journal
Announcements, ideas, and behind-the-scenes progress as takes form.
A legacy of fashion commerce
For nearly seven decades, Dallas Market Center has shaped the city’s wholesale culture. Its five-million-square-foot campus is North America’s leading wholesale marketplace and includes the country’s largest women’s and children’s apparel and accessories marketplace.
The proposed first chapter
A bold, connected city with the venues, hospitality, and cultural energy to introduce the national platform.
A city built for scale
The flying red horse glows over Dallas—a landmark shaped by the city’s ambition, history, and unmistakable civic identity.
Stay close to the story
Founding
season updates.
Dates, host city, applications, accreditation, and partnership news will be announced here.
Applications now open